Why 2025 will be a leap of change for Borneo 7s
The tournament has been a mainstay in the rugby competition circuit in Malaysia and the region for almost 20 years. Passion, dedication and hard work have helped the tournament grow to the level it is now with a strong fan base of local and international supporters. As we mark the 20th Anniversary of the event in 2025, it is the time to take another big leap forward – the start of a new journey to create a more energized, inclusive and festive Borneo 7s that will appeal to a wider audience of rugby enthusiasts.
The emphasis for the 2025 event will be “Going Green” – a timely step to show our genuine care for nature and the environment.
A new format to include various levels of competition
The Borneo Sevens is set to inaugurate an engaging week of activities preceding the primary event. The program will commence with Rugby Clinics scheduled for early in the week, succeeded by age-grade events and followed by the Classic 10s (men’s veterans) competition on Wednesday and Friday, respectively. The week will culminate in the captivating International Borneo Sevens taking place on Saturday and Sunday.
A carnival to support brand awareness and generate more spectators
Spectators can look forward to more than just exciting rugby matches. A carnival featuring a Car and Motorcycle Exhibition will be running concurrently with the Borneo 7s. Participating vendors and sponsors will have the opportunity to bolster their brand awareness and engage with visitors to the tournament It would also be a golden opportunity for participating vendors to try their skills at doing business and contribute to the local economy. We are targeting and encouraging the younger generation to use the carnival as a platform to launch their businesses although the older generation of businessmen are also equally welcome to take part.
Expected increase from 5,000 to 10,000 spectators to the games
The tournament and carnival is expected to double the number of visitors from the previous games with a comprehensive programme of events and activities.
More international team participation
International team participation will be increased to 24 comprising both men and women teams from the Oceania region to India and all the way up to Europe.
More superstars to attend the Borneo 7s
Well-known local and international rugby personalities will be invited to attend the tournament to inspire new talents and generate media publicity of the event. In fact, over the years, quite a number of rugby stars, such as several All Blacks and Black Fern players from New Zealand, have taken part in the tournament.
Engaging local or international well-known influencers
Engage influencers to event to generate another 1 Million followers awareness.
More international media invitation
International media outlets have been extended invitations to provide extensive coverage on the games and spotlight the event on a global scale.
Pre and Post games activities to support local tourism in Sandakan
The Borneo 7s is an excellent opportunity to support the tourism industry in Sandakan by organizing pre and post games activities for participating local and international teams to showcase the city’s many attractions.
To have an after games party and concert
An after party and concert is a great way for teams, spectators and the local community to come together to celebrate the conclusion of a successful event. It was a resounding success in 2024 and is expected to be even “hotter” in 2025.
X45 Inferno Fitness Challenge
X45 Inferno is a grueling fitness challenge that puts your strength, endurance, and mental toughness to the test! Athletes will race through a series of challenges in a time trial format. All will feel the heat and only the best will rise to the top!